A digital presence that keeps the thread.
Anima explores an AI experience with identity, voice and continuity across applications, devices and places.
Ánima
A visual reading of the proposal
- What the person brings
An interaction
- The proposed work
Identity, voice and context
- What allows work to continue
Continuity across environments
The proposal
Changing screens should not require starting an experience from scratch. Anima starts with that question: how to maintain a recognizable presence and understandable context as interaction moves from one environment to another.
The proposal is intended for teams designing characters and digital presences. Its focus is more than how a character looks or speaks: it is what remains of an interaction and how the journey resumes without confusing contexts.
Scope and evolution
Identity, voice and continuity form the concept’s core. The next work is to choose a small experience and observe which information needs to accompany the person for a change of environment to make sense.
Planned capabilities
Identity and digital presence
Voice interaction
Continuity across contexts
At this stage
Documented conceptual proposal. The capabilities describe the project's intended direction.
Next horizon
Define a first experience and test its continuity between two contexts.